- Posters have a main purpose which is to advertise the product such as a film, however it has artistic values that make the poster stand out therefore attracting the target audience.
when you analyse a poster there are certain questions that you need to consider before looking at specific details.
~ What are the colours in the poster/what could they represent.
~ Who are the figures in the poster/ do you think the characters are suitable and relate to the film.
~Are there any symbols in the poster if so what could they represent.
~ Does the title of the film stand out.
~Are there any clues that could hint to the audience something about the plot.
~Who do you think the poster is aimed at.
~Which genre is portrayed in the poster and does it follow any conventions used for that genre.
~ What is the unique selling point in the poster (E.g the use of stars)
~How is the attention gained in the poster are the audience hooked by the characters, stars,humour or shock.
~ What effect does the tagline have if it has one.
The poster can also give you important information about the production context of the movie:
- Who has created the film - are they a big institution
- How important a part of the whole marketing campaign is the poster.
- Do you think it's a good poster, state why.
- Does it communicate effectively with the audience?
- Is the poster offensive in any way or is suitable for the target audience.
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