A Nightmare on Elm Street Official Trailer #1 - (2010) HD

Genre: From the trailer you can tell that Nightmare on Elm Street is a horror due to the killer wielding a glove embedded with blades who kills people in their dreams, resulting in their actual death. It also shows the audience that it is a mystery as you wonder how he can appear in people's dreams and do some things not humanly possible.

Narrative: A guy called Krueger is being chased by an angry mob of people who burn the building that he is in. The trailer then skips to show some girls skiping and a woman talking about a strange man who appears in her dreams who is burnt symbolising to the audience that the man could be Krueger who may have survived the fire or died and is now out for revenge. It then shows the name of the street 'Elm Street' a voiceover of a song that is talking about Kreuger coming for you in your sleep is being played as its shows him sliding his hands on a pipe and people panicking about him killing them. It explains to the audience that people musn't fall asleep otherwise he will come for you it then leads on to a funeral and a little girl who has the markings of Freddie's blades sliced across her front. The next part of the trailer shows people worrying and trying to stay awake the screen goes dark and you see a boy looking round it then has a jump where Krueger attacks him, it then reveals people running away and a woman being possessed floating in mid- air suggesting he has powers to control many things. The last part of the trailer shows a woman trapped by him and Kreuger saying 'You have nothing to worry about this won't hurt one little bit'. It then shows you his face and his hand by her head she screams and the trailer ends with the intertitle 'Don't fall asleep'.

• Although the trailer reveals a lot it leaves some engima's for the audience such as.. Why were the people after him was it because he had already killed people and they knew it was him or had he done something to get them all angry? Also how does he create their deaths in reality is he the one who makes them die in real life or just their dreams?. How will the film end will he die?7

USP - The unique selling point for me is that this is a remake of the original and so people are intrigued as to how much they have changed, did they keep anything the same. Audience members will compare it to the original seeing if they think it's any better. Also another unique selling point is that he is different to other killers due to the blades on his hands it makes him more scary when he slides his hand across a pipe making the scraping sound sending shivers down spines, he has a song that sticks in your head making you paranoid that he is coming for you.

Target audience: The Target audience is 18+ due to the contents on the film however the trailer doesn't reveal the age of the audience but you assume that it is 18+ as it suggests that the deaths will be gruesome. Also because Krueger has blades and it's about people not being able to fall asleep in case he gets you and the song makes it not suitable for a younger audience as it could make them paranoid and not be able to sleep in case they think he will actually come for them.

Music: The music in the trailer is one of the main aspects as it makes the killer who he is because he has a unique song audience members associate him with it making him scarier. It is played at the perfect time when the audience see 'Elm Street' and then the music plays corresponding to what is happening in the trailer. Due to the music being slow, eery the trailer's slow pace action creates an immense atmposhere of tension and danger.

Shot types: The shot types on Krueger are either mid-shots or close ups especially on his hands when he slides them along something or is just about to kill someone. This is to highlight his main killing weapon and what makes him the most feared person when people look at him they are more aware of the blades then what he looks like. There is a long shot of him running at the beginning this shows him as a normal person and the audience are not sure whether to see him as a harmful killer or someone who is just being chased. As the trailer progresses the shots become more varied showing mid shots of people who are worried about sleeping, wide shot of the woman floating in the air showing the audience that it is only the man around and that Freddie is nowhere in sight.

Pace: The pace of the trailer is slow almost throughout the shots are not too far apart but they are kept on screen long enough to show some of the action rather than let the audience see a quick glimpse this is because they want the audience to see some people worrying and to see Freddie's hand with the blades but they don't want to give it all way by letting the audience see too much of his face and what he does.

Voice over: The voice over of the song helps create atmosphere and builds tension for the audience making them anticipate death, it is also catchy makig it rememberable for the audience and so they won't forget the film.