The title of the film appears at the bottom of the poster in the middle, the font used is effective as it stands out due to the lighting of the poster. The smokey background emphasises the bold font creating an eye catching effect for the audience. Harry poster uses many posters to advertise however this one uses a specific chatacter 'Dobby' that is included in this film, they have made him appear sweet and innocent to attract the female audience members into watching the film for the character that is new. The poster uses 'Dobby' as a type of enigma for the audience members as they wonder what he is and who he is creating an effective unique selling point. The tagline' Dobby has come to warn you sir' tells the audience that danger awaits for Harry potter as he could be saying it to him or an eveil character. As the audience don't know who this tagline is for specifically it creates another enigma as the anticipate whether he is going to be good or bad. By placing 'Dobby' in the centre of the poster he is the main focus pull drawing people to question what role he is going to play in the film.
The date release for the film is in white highlighting it seperately to the film title, it is in a smaller font to not draw much attention away from the two main aspects 'Dobby' and the title. The colours used are effective as the left side of the poster and the bottom is dark suggesting that the character in the middle may have a dark side to him, however the bright light on the right contradicts this as it creats a shady mist also suggesting to the audience that he is going to help Harry Potter and that he is really good. This gives people a chance to create a view on him before they even see the film.
The shot type for this poster is a long shot showing the whole character, however he does not fill up the whole frame he is in the centre of the title and the tag line creating an image that he is involved in a big part of the film. By placing him in the centre it shows that he contributes to the film in a significant way. The genre for this film is a fantasy this is shown through the poster as the character 'Dobby' does not look human and has the qualities of an elf. However the film also has elements of romance and mystery, this is indicated in the use of 'Dobby' as he creates mystery for the auidence the lighting corresponds with the idea of mystery as it doesn't show a distinct side to him and the use of the mist created builds tension.
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