Thursday, 5 July 2012
District 9 - trailer
Immediately the audience get the sense that this isn't a trailer for District 9 as it starts off as though it is a documentary commenting on true facts that have happened although it is more extreme as it is about aliens that don't want to harm the civilians. The genre for this trailer is a sci-fi action you can tell this from the use of characters like the aliens which creates the supernatural atmosphere making the audience think that they are just watching a documetary. The action genre is used to juxtapose the sense that aliens are all about violence and distruction whereas the aliens in the trailer only want peace. The use of credits and intertitles allows the audience to assume that there will be alot of violence created by the humans and that a war will take place. The intertitle 'They are not' tells the audience that is is talking about the aliens and then it flashes 'Welcome' increases the build up of an action as it highlights that the people will not allow the aliens on earth. The next intertitle starts off the same 'They are not' it then says ' Accepted' showing the audience that the people will not let the aliens stay on this planet for too long as they don't trust them. There is another intertitle that says 'They are not Human' increasing the tension even though the audience have anticipated that there is something that is from the unknown. Halfway through the trailer the alien is revealed to the audience prooving what they anticipated, however this is a bad quality for the trailer as it does not leave the audience wondering what the thing might look like or what it could be. It spoils the build up to the film as they already know what to expect.
The narrative shown in the trailer is that the humans have seen a weird thing in the sky, so they go investigate what it could be revealing the aliens living on it. This is when the humans decide that they can't accept the aliens as they do not trust them however the dialogue 'We didn't mean to land here' could be taken to ways, as it may be a trick using a more softer approach from the alien making it seem like an accident. However it could also be a more direct and honest approach from the alien as they really don't want to harm anyone. It then shows that the alien is saying 'how can they go home if you have our ship' this shows that audience that they want peace and that it is the humans invading there personal place rather than the other way round. Highlighting that District 9 wants to have a unique story line where the aliens are actually the peaceful ones juxtaposing to the normal plot line of some alien films where it is all about the aliens being evil and destroying earth.
Although the audience can see it is going to be an action the trailer doesn't show any war or violence it only suggests it creating an enigma for the audience as they have to figure out whether there will be a lot of action or if it will be more sci-fi due to the aliens. The pace stays the same throughout making the trailer seem normal and that it doesn't have any fast bits of action in the film, for me i think this is a bad effect as more audience memebers would want some fast pace shots to create the aggression and build there anticipation so that they will watch the film. Most males want to see fights and explosions and i think the trailer is mellow for what the film is actually about.
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