Hp poster analysis

The title of the film does not appear on the poster, however people associate the words 'Wizard' and 'Magic' with Harry Potter. I think that the title of the film should always appear on the advertisement so that people immediately know the film that is being advertised, if it is not clear then sometimes audience member don't pay much attention to the poster. The colours of the poster make it seem old fashioned but it is effective as the colour is not to bright it highlights the character in the middle who is the main focus. The genre for Harry Potter is a fantasy this is shown through the use of the character in the middle as the audience can link Azkaban Prison with a made up name and also the words 'Magic' and 'Wizards' also create the image of a fantasy setting with powers and creatures, engaging the audience with an ultimate fantasy scenerio involving a battle with wands and spells.

 The font choice for the date at the bottle is effective as it is in red which makes it stand out and it's not to big so it doesn't over power the main focus. The red box with the white writing is also effective as it is a second focus creating the sense of awareness and danger about the character immediately associating him with evil and darkness, making the audiene anticipate how mysterious he is. The character in the middle posing for his miug shot represents that he is dangerous with magic and uses it for deadly reasons, this provides information about the character and can force people to judge him before they see the film.

The tagline at the top 'Have you seen this Wizard' adds to the atmposhere of tension and uncertainty about his character and the audience are left to ask questions like who is after him? or why did he escape?, did anyone help him escape?. These are enigmas that the audience have to solve when they watch the film as it only reveals a small part of his character.The shot type used in this poster is a medium shot allowing his face and the board that he is holding to be seen, this identifies him as a prisoner but with the effect of the tagline it reveals that he may no longer be within the prison gates. Th shot type is effective as it does not show his whole body which could divert the audience from focusing on what he is holding and the rest of the poster.If his whole body was shown he would take up more of the frame making the detail harder to recognise and so people may miss significant parts and not understand what message is being portrayed.