The descent trailer

You  immediately see the six main characters all female in a snap shot taken of them before they go on a trip to a place that is new to the system so it has no name.

The genre for the Descent is a horror and it is aimed at:

this is due to the horrific contents of the killings, the build up of anticipation with jumps and spooks making the audience respond to nothing scary, leaving them wondering when something will actually jump out. You can tell the genre is a horror as the setting is in an undergroundcave that collapses whilst they are in it, due to the lighting being dingy to represent the cave it adds a sense of awareness for the audience as they are left to anticipate what belongs in the cave. Also the colour creates the atmopshere of a cold, damp surrounding with minimal light from their torches leaving the main characters fearing for their lives as they can't see much. The genre is also stated through the use of the creatures that live in the cave that are hunting for food which means that the girls are the main target. The trailer shows the audience a glimpse of the creatures making them wonder why they are down there and so that they are intrigued to to watch the film as they want to know how the creatures prey for their victims and what killings are involved. I think the traget audience of 18 + is for both males and females as it is a classic horror that involves killing and jumps, however some people say that it is more aimed at males due to the suspense and brutal killings. 

The Narrative from the trailer shows the six girls going on a trip caving, it then shows them at the chamber of the cave with only one way out. The next shot is a close up on one of the girls faces as she panics due to her being stuck between two rocks you see her struggle and the minimal light adds to the atmposhere of danger. The trailer then uses special effects of a rock falling between the two friends as one came back to help the other one, the rock thuds as it gets stuck just above there heads you then quickly here the friend say move as the rest collapses after them. The next shot is a wide shot of all the girls and a cluster of dust from the rocks falling, the light goes slightly brighter due to them all having a torch and the audience can make out the rest of the cave. It then shows a two shot of the friends having a conversation one asks 'Where are we?' the other responds 'It hasn't got a name, it's a new system' this builds up the tension as the audience realise that none of them know a way out or what lays on there travel to escape the underground rock formation. The next shot is a key point in the trailer as it shows a point of view shot from one of the girls, it zooms in on this small creature which is highlighted in a small dim light so that the audience can only just see what it might be.

The next part of the trailer shows fast pace action of the girls running away and trying to escape the creatures that want to kill them. It starts with the main girl saying that 'nothing is down here' then it quickly jumps to the other girl saying 'Hello and then the camera quickly pans to show the creature standing behind her, the lighting is a shade of blue so that the audience can clearly see the thing behind her however due to the action being fast it is only a quick shot. The rest of the trailer reveals to the audience the terror and what the girls encounter as they fight for their lives. It represents a standard horror film of jumps and gore as the trailer shows quick shots of a girl coming out of what seems to be a pool of blood and then it also represents how woman behave when things start to go wrong such as moaning at each other and trying to protect one another when really they just want to stop themselves from being killed. At the very end of the trailer you see one girl screaming into the air covered in blood, hinting to the audience that she is screaming because she could be trapped by the creatures and feels she is doomed or she is yelling because all of her friends have died and she could be the only survivor.

In the trailer for the Descent i think the unique selling point is when the audience see a quick reveal of the creature standing behind the girl who is oblivious, this is effective as the audience can anticipate how the creature kills and how it lives in the underground cave. Leaving the audience asking questions is a positive aspect for trailers as it always wants to leave a good impression for the members watching so that they are more intrigued to watch the film as they don't know every detail at once.

Some dialogue in the trailer that i found important was when one girl says 'Nothing is down here' for me this gave the impression that something is definitely going to be in the cave with them and it's not going to be something nice. It also adds tension as people assume that the next part of the trailer will reveal everything about the character, whereas this trailer hides certain parts to make the audience wonder what will happen and if anyone will survive. Another section of dialogue i found important was when the woman says 'It hasn't got a name, it's new on the system' this made me aware of potential dangers as it increases the sense of awareness that if nobody has actually been down there before then who knows what could be lurking around and they have no idea if it is safe to climb.