Monday 22 April 2013

Evaluation Activity 3 - Audience Feeback on our Trailer

http://www.youtube.com/embed/EoW4_3Z36W8"

This is the audience feedback for our trailer, it shows what the audience thought of specific elements in within our trailer such as camera composition, enigma's and so on. It also shows us what we could have improved on to make the trailer even more effective. We did audience feedback for every group so that the class could all see what things could have made a difference and what was effective for their genre. We found it useful doing this audience feedback as it has allowed us to all understand more about trailers and that there are always elements that could be improved and it also allows us to be more analytical when evaluating trailers. This is due to the questions asked about the trailers, we were able to give detailed responses and the feedback was positive and negative stating ways in which each group could of added more. With the rest of the class responding to our trailer it allowed us an insight to what the target audience thought and we were able to understand how we had attracted them and what they liked best.

These were the questions asked:

1) How have they adhered to conventions of the genre?

2) What did you think was effective about camera composition and what could have been improved on?

3) What do you think was effective about the editing and use of titles and what could have been improved on?

4) What do you think about the narrative structure of the trailer?

5) Do you think this trailer was conventional?


Question 1 - This question showed us that we have created a horror trailer, that included many elements that the target audience expected to see such as people dying and screaming, the pace of the trailer kept the audience intrigued. The use of blood - cutting of the throat stated the genre to the audience. These were effective elements that were genre indicators for the audience, they added to the atmosphere of a horror.

Question 2 - The audience feedback we got on this question was mostly positive, such as the close-up shots of the feet running, the throat being cut. These shots were the most effective creating atmosphere, however one criticism was that we didn't use enough of a variety in our trailer. They would have liked to of seen more camera angles and shots, this would have added more to the trailer, creating the overall horror effect, as the audience would receive a different approach. From this response and looking back at our trailer, i understand how much more effective it would have been to use a variety of camera shots as it would have created different effects that would add to the tension and build on anticipation.

Question 3 - The way we have darkened the footage adds mystery to the trailer, the way we edited the shots together such as the jumping between deaths and people running. All these editing techniques worked well together and created atmosphere for the audience, the titles being negative and the use of words made the audience think about the what was happening. This response has shown us that we have improved on our editing skills since last year. We managed to use more special effects and due to us having more knowledge on how to use Adobe Premier Elements were able to experiment with different editing techniques such as splitting clips and making them shorter to add effect.

Question 4 - The narrative for our trailer was clear, the audience understood that it is about a group of people being chased by a killer who is on the loose. It's about the people finding the person at the end and maybe dying who knows. We can tell from this response that although the narrative was there, it was simple for the audience to figure out. I know that our trailer left some enigma's such as do you they find the killer and who will survive, however it was effective for the audience as they could tell what was going on. We wanted the audience to have a brief understanding of the scenario and not be left wondering what is actually going on because that would not intrigue them into watching the film.

Question 5 - The title 'Twisted Pictures' indicates to the audience that the trailer will be a horror as they are mainly associated with that genre. This is exactly what we were aiming for, we knew that Twisted Pictures were famously known for producing horrors and if we used it then this would automatically intrigue the audience into wanting to watch more. They said that the music helped with the pace, starting slowly, then increasing in pace and then slowing back down, this was conventional as most horror trailers want to build on the tension and anticipation, so that when the action finally hits it really stands out. The intertitle's such as 'You are never alone' and 'Death' show it's conventions to the genre as they are negative and people associate horrors with creepy titles that make you think. The special effects of the camera shot where Abby runs through the puddle, because it is blurred it creates to the effect of a horror and conventions of using special effects to build on the atmosphere.

Overall we had positive comments and we can see what we could have improved on, we are happy with the feedback given as it shows that we have created a conventional horror trailer that our target audience were intrigued in. From these questions it was easy to see where we could have improved and what elements were effective for our horror genre. The audience feedback we received was positive and negative, we have more of an insight as to what other factors the target audience would have liked to of seen within our trailer.

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